Air4casts currently holds in excess of 20,000 entries on its mailing database.
What makes the database and the entries different is that all are identifiable by:
◊ name; first and last
◊ job function
◊ company and
◊ industry
Every mailing is thus personalized and targeted
How It Works
Companies in the industry, with a serious message to impart, can plug into the database on a one-off basis but without, obviously, being able to access the names of individuals which are confidential.
Selection can be based on any of the main identifiers.
The message can be in any form.
Security and Success Monitoring
Air4casts runs its own "clean" mail server and because it mails only to named individuals avoids spam issues.
It monitors the success of a mailing under two headings:
◊ the number of times the message was opened
◊ the number of readers it attracted.
These success rates can be broken down even to the company level.
Users can clearly understand the reach of their message.
Direct E-mail Messaging
Communicate directly with the 20,000 executives on the Air4casts listings
◊ Named E-mailing Every e-mail is personally addressed so select from the list by
◊ Industry Airports, airlines, retailers, travel retail suppliers
◊ Company Target a range of companies by sector
◊ Success Monitor Report back on open rates by target grouping
